The Basics of SEO Email Marketing Most companies that utilize the internet as a marketing tool understand the benefits of Search Engine Optimization or SEO.
If SEO still feels more like a foreign concept than an obtainable goal, SEO 101: A Beginner’s Guide to SEO in Atlanta, breaks down the concept into a basic and comprehensible outline. For companies who are ready to take their SEO to a new level, try adding it to an email marketing campaign.
Emails that are optimized for SEO results can ensure that a company is getting the most out of their website and digital marketing strategy. The two concepts that should play into an email marketing campaign are solid and interesting content along with backlinks. Ensuring that these techniques are embedded into an email can engage customers with interesting information or promotions and then redirect them back to your website.
The Basics of SEO Email Marketing
Content is King.
The phrase Content is King is repeated time and again in the online marketing world. It refers to the basic principle that content should never be duplicated and should always be original, useful and somewhat entertaining. An email marketing campaign should have content that makes customers want to see what a business has to say and then continue opening the emails, because the first one was so useful.
A great way to do this is to include short videos, quotes, DIY tips, promotions or new information about the company. The content should be kept short and concise and have 1 to 2 keywords embedded in the text. Ensuring that the content is optimized for SEO can help increase ratings because the customer will be more likely to use the offered products and services and search for a website or social media on search engines.
Back Links are Queen.
Okay so maybe the phrase is not quoted as often as Content is King, but it is still a necessary tool for SEO. Email marketing that includes back linking gives customers incentive for visiting a web page. This incentive could be a special promotion or discount for visiting the website or a link showing updates for new content. Always make sure to include social media sharing and bookmarking tabs. Try to make sure every email has at least two back links to social media platforms or a website to increase back-linking ratings.